publication . Article . 2013

The New Supply Chain: Implications to the Fresh Fruits and Vegetables Sector in Malaysia

Fatimah Mohamed Arshad;
Open Access English
  • Published: 01 Jul 2013 Journal: International Journal of Business and Social Research (issn: 2164-2540, eissn: 2164-2559, Copyright policy)
  • Publisher: MIR Center for Socio-Economic Research
This paper traces the growth of the new retail formats such as hypermarkets, departmental stores and supermarkets and its implications to the fruits and vegetables sector in Malaysia in particular to the small producers. The structural differences between the new supply chain and conventional marketing are compared. Some measures of concentration are provided to indicate the degree of competition in the retail sector. Within less than a decade, the new super retailers were able to capture a significant market share of the local fruits and vegetables at the expense of the small time local retailers. Their procurement system which emphasizes on consistent supply a...
free text keywords: new supply chain, hypermarkets, fresh fruits and vegetables, Malaysia, Business, HF5001-6182
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