Content marketing - the fundamental tool of digital marketing

Article English OPEN
Loredana PATRUTIU BALTES;
(2015)
  • Publisher: Transilvania University Press
  • Journal: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences (issn: 2065-2194, eissn: 2065-2194)
  • Publisher copyright policies & self-archiving
  • Subject: Content marketing | content marketing strategy | digital marketing | copywriting | Economic theory. Demography | HB1-3840 | Economics as a science | HB71-74

In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketi... View more
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