publication . Other literature type . Article . 2017

Hotel chains: survival strategies for a dynamic future

Brendan Richard;
  • Published: 03 Apr 2017
  • Publisher: Emerald
Purpose The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. Design/methodology/approach A literature review consisting of current events, industry reports, and recent trends is utilized to summarize and categorize the challenges and opportunities facing hotel chains. Findings The future of hotel chains will be driven by the convergence of an increasingly competitive landscape, along with a diverse evolving customer base seeking out unique and individualized experiences. In order to survive in the future hotel chai...
free text keywords: Revenue, Customer base, Big data, business.industry, business, Knowledge management, Total revenue, Open innovation, Hospitality, Personalization, Originality, media_common.quotation_subject, media_common, Marketing, Futures, Hotel, Social Sciences, H
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