publication . Article . 2009

MEAT GOAT DEMOGRAPHICS AND NICHE MARKETING

Jeffrey Fisher; Richard Stock; David A. Mangione; Larry A. Nye;
Open Access English
  • Published: 01 Jun 2009 Journal: Tropical and Subtropical Agroecosystems (issn: 1870-0462, Copyright policy)
  • Publisher: Universidad Autónoma de Yucatán
Abstract
Six focus groups were conducted with each having ten people who attend different Islamic Centers in Ohio. The objective of the focus groups was to understand Halal meat purchase patterns and consumption patterns of the Moslem population with special attention to goat. The Ohio State University Extension personnel are utilizing these results to work with meat goat producers to understand and meet the requirements of the Halal meat market.  Participants discussed the Zabiha approach to slaughtering animals as the most merciful by causing the least pain. Many participants noted they had no way of knowing where the animal  came from and this held tremendous concer...
Subjects
Medical Subject Headings: food and beverages
free text keywords: meat goats, demographics, niche marketing, Agriculture, S, Agriculture (General), S1-972
Communities
Agricultural and Food Sciences
Socio-economic impact of digitalisation in rural areas
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