publication . Article . 2016

Like, Comment, Retweet: Understanding Student Social Media Preferences

Dee Winn; Michael Groenendyk; Melissa Rivosecchi;
Open Access
  • Published: 10 Mar 2016 Journal: Partnership: The Canadian Journal of Library and Information Practice and Research, volume 10 (eissn: 1911-9593, Copyright policy)
  • Publisher: University of Guelph
Abstract
The majority of academic libraries currently use one or more social media websites in their efforts to communicate and engage with students. Some of the most widely used sites are Facebook, Twitter, YouTube and Instagram. Education students at the University of British Columbia were surveyed and asked to rank whether they preferred receiving Library communications from Facebook, Twitter or WordPress (blogs). The results indicate that students ranked Facebook first, WordPress second and Twitter third. Students also provided explanations for their rankings, and Facebook was the top choice because it is the most widely used as well as the most convenient way to acc...
Subjects
ACM Computing Classification System: InformationSystems_MISCELLANEOUS
free text keywords: Computer science, Library science, Social media, Additional research, academic libraries, Facebook, Twitter, blogs, Bibliothèques académiques, Bibliography. Library science. Information resources, Z
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