The Social Cognitive Theory of Personality in the Context of Personal Marketing

Article Croatian OPEN
Zvjezdana Penava Brekalo;
(2010)
  • Publisher: Faculty of Economics in Osijek
  • Journal: Ekonomski Vjesnik (issn: 0353-359X, eissn: 1847-2206)
  • Publisher copyright policies & self-archiving
  • Subject: personal marketing | the self | personal image | needs | desires | motives | Social Sciences | H | Economics as a science | HB71-74

The starting point of personal marketing is an individual, i.e. a person. Personal marketing, in the sense of the narrowest level of marketing, has a markedly interdisciplinary character, because it relies on the knowledge of psychology - the science of psychologi... View more
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