ANTECEDENTS OF CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES

Article German OPEN
Tuleu Daniela;
(2015)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: customer relationship management, customer concept, customer empowerment, customer relationship orientation, customer-centric management system, interactive technologies | Business | HF5001-6182 | Finance | HG1-9999

Customer relationship management, as a process to manage customer relationship initiation, maintenance and termination to maximize the value of the relationship portfolio, is an evolving process. In recent years, the development of interactive technologies (social media... View more
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