Consumer’s Buying Decision-Making Process in E-Commerce

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Budi Puspitasari Nia ; Nugroho W P Susatyo ; Nilan Amyhorsea Deya ; Susanty Aries (2018)
  • Publisher: EDP Sciences
  • Journal: E3S Web of Conferences (issn: 2267-1242)
  • Related identifiers: doi: 10.1051/e3sconf/20183111003
  • Subject: Environmental sciences | GE1-350

The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, h... View more
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