publication . Article . 2018

Consumer’s Buying Decision-Making Process in E-Commerce

Nia Budi Puspitasari; Susatyo Nugroho W P; Deya Nilan Amyhorsea; Aries Susanty;
Open Access English
  • Published: 01 Jan 2018 Journal: E3S Web of Conferences (issn: 2267-1242, Copyright policy)
  • Publisher: EDP Sciences
Abstract
<jats:p>The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the ...
Subjects
free text keywords: Environmental sciences, GE1-350, Advertising, Conceptual model, media_common.quotation_subject, media_common, Purchasing, Risk perception, Likert scale, Database transaction, E-commerce, business.industry, business, Psychology, Structural equation modeling, Social identity theory
Related Organizations
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publication . Article . 2018

Consumer’s Buying Decision-Making Process in E-Commerce

Nia Budi Puspitasari; Susatyo Nugroho W P; Deya Nilan Amyhorsea; Aries Susanty;