Perceptions on the Effectiveness of Communication between Public Institutions and Journalists through Social Media

Article English OPEN
Mihaela Păun; (2009)
  • Publisher: University of Bucharest Publishing House
  • Journal: Styles of Communication (issn: 2065-7943, eissn: 2067-564X)
  • Subject: social media | public relations | electronic PR | site | forum | PR models | Grunig | journalists | Philology. Linguistics | P1-1091 | Communication. Mass media | P87-96

This article presents the challenges and opportunities of social media for public institutions and argues that the designing and implementing government public relations using social media involves more than merely having another communication channel for publics. I wil... View more
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