publication . Conference object . Article . 2018

Marketing of organic products in southern Poland

Maciej Kubon;
  • Published: 01 Jan 2018
Abstract
<jats:p>The article presents an outline of the issue concerning formulation of a marketing strategy and the possibility of using the knowledge on consumers' preferences for organic development of farms and their products on the example of southern Poland. The paper analyses the distribution process of organic food in the aspect of developing innovative marketing strategies. The studies were performed in 50 organic farms and on the example of 100 respondents from the region of southern Poland. In the opinion of the surveyed representatives of the organic food producers, a competitive advantage of their offer depends the most on the health values, brand, reputatio...
Subjects
free text keywords: Marketing, Organic farming, Competitive advantage, Marketing strategy, business.industry, business, The Internet, Reputation, media_common.quotation_subject, media_common, Organic product, Social media, Publication, Science, Q, Biology (General), QH301-705.5, Microbiology, QR1-502, Physiology, QP1-981, Zoology, QL1-991, Botany, QK1-989
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