Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

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Chih-Cheng Chen; Chien-Wen Chen; Yi-Chun Tung;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su10030854
  • Subject: decision-making model | individual environmental literacy | perceived monetary value | sustainable consumption | reduce | reuse and recycle | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from cu... View more
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