publication . Article . Other literature type . 2017

Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

Verhoeven, Bert; Johnson, Lester W.;
Open Access English
  • Published: 05 Jul 2017 Journal: Journal of Business Models (issn: 2246-2465, Copyright policy)
  • Publisher: Aalborg University Press
Abstract
Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on existing literature and the author’s experience with developing business models. Findings: The BMI strategy framework can help managers establish a BMI portfolio strategy following six pathways within four categories. Conclusions lead to avenues for future research in Business Model Innovation portfolio strategy, dynamic Business Model Innovation processes,...
Subjects
free text keywords: business model innovation; innovation portfolio; entrepreneurial strategy; product market innovation; growth strategy, Business, HF5001-6182
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publication . Article . Other literature type . 2017

Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

Verhoeven, Bert; Johnson, Lester W.;