publication . Article . Other literature type . 2017

Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

Verhoeven, Bert; Johnson, Lester W.;
Open Access English
  • Published: 05 Jul 2017 Journal: Journal of Business Models (issn: 2246-2465, Copyright policy)
  • Publisher: Aalborg University Press
Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on existing literature and the author’s experience with developing business models. Findings: The BMI strategy framework can help managers establish a BMI portfolio strategy following six pathways within four categories. Conclusions lead to avenues for future research in Business Model Innovation portfolio strategy, dynamic Business Model Innovation processes,...
free text keywords: business model innovation; innovation portfolio; entrepreneurial strategy; product market innovation; growth strategy, Business, HF5001-6182
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue