Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation

Article English OPEN
Tina Vukasovic;
(2015)
  • Publisher: International School for Social and Business Studies
  • Journal: International Journal of Management (issn: 2232-5107, eissn: 2232-5697)
  • Publisher copyright policies & self-archiving
  • Subject: consumer behaviour | country-of-origin | experiment | food product | knowledge | knowledge management | Education | L | Business | HF5001-6182

The aim of the research was to determine consumer perceptions of food products regarding the knowledge about the product’s origin and the potential impact on the sensorical evaluation of other product properties. The research results represent a deeper investig... View more
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