publication . Article . 2015

An Examination on Microeconomic Foundations of Social Media Economics

Ergin UZGÖREN; İlhan KORKMAZ;
Open Access Turkish
  • Published: 01 Jan 2015 Journal: Optimum Ekonomi ve Yönetim Bilimleri Dergisi (issn: 2148-4228, eissn: 2148-4228, Copyright policy)
  • Publisher: Usak University
Abstract
In today's internet technology social media platforms have become the most widely used mediums in interpersonal communication. Besides Social Media by leading to creation of new businesses, professions and production-consumption relationships, adds a new dimension to the communication sector. In other words it builds a new economy. In this article, it is aimed to investigate the changes in traditional consumption and production relationships which caused by social media economy.
Subjects
free text keywords: Social Media, Micro Economics, User Labour, Big Data, Political science, J, Business, HF5001-6182, Economics as a science, HB71-74
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