Marketing automation processes as a way to improve contemporary marketing of a company

Article English OPEN
Witold Świeczak;
(2013)
  • Publisher: The Institute of Aviation
  • Journal: Marketing of Scientific and Research Organisations (issn: 2353-8503, eissn: 2353-8414)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.14611/minib.09.03.2013.12
  • Subject: client | communication | distribution | economy | index ROMI | lead generation | lead nurtuning | marketing automation | research institute | Social Sciences | H

The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in marketing automation system. This publication deals with the key aspects of this issue. Its shows how the importance of t... View more
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