publication . Article . 2014

“New Weapons” of Ideological and Political Education in Universities—WeChat

Liang Ke; He Wei;
Open Access
  • Published: 01 Apr 2014 Journal: SHS Web of Conferences, volume 6, page 4,001 (eissn: 2261-2424, Copyright policy)
  • Publisher: EDP Sciences
Abstract
WeChat, a new instant messaging software, has been popularized nowadays. In order for WeChat to have the maximum impact on the ideological and political education areas, we need to have a deep understanding of the characteristics and regulars which attract students in the communication process, and combine WeChat platform with ideological and political education to attract students motivated to learn the content of ideological politics. This article, starting with college students, aims to understand their thinking and use of WeChat, and pertinently use WeChat platform to enhance the attractiveness and effectiveness of ideological and political education.
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDEDUCATIONComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: WeChat, university students, ideological and political education, Social Sciences, H, Instant messaging, Pedagogy, Politics, Political science, Public relations, business.industry, business, Political education, Ideology, media_common.quotation_subject, media_common, Attractiveness
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