publication . Article . 2014

“New Weapons” of Ideological and Political Education in Universities—WeChat

Name: “New Weapons” of Ideological and Political Education in Universities—WeChat
Keywords: WeChat, university students, ideological and political education, Social Sciences, H

Liang Ke; He Wei;

Open Access

Published: 01 Apr 2014 Journal: SHS Web of Conferences, volume 6, page 4,001 (eissn: 2261-2424,

Publisher: EDP Sciences

Summary

Abstract

WeChat, a new instant messaging software, has been popularized nowadays. In order for WeChat to have the maximum impact on the ideological and political education areas, we need to have a deep understanding of the characteristics and regulars which attract students in the communication process, and combine WeChat platform with ideological and political education to attract students motivated to learn the content of ideological politics. This article, starting with college students, aims to understand their thinking and use of WeChat, and pertinently use WeChat platform to enhance the attractiveness and effectiveness of ideological and political education.

doi: 10.1051/shsconf/20140604001

Subjects

ACM Computing Classification System: ComputingMilieux_COMPUTERSANDEDUCATIONComputingMilieux_THECOMPUTINGPROFESSION

free text keywords: WeChat, university students, ideological and political education, Social Sciences, H, Instant messaging, Pedagogy, Politics, Political science, Public relations, business.industry, business, Political education, Ideology, media_common.quotation_subject, media_common, Attractiveness

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