publication . Article . 2017

assessing the user resistance to recommender systems in exhibition

Chulmo Koo; Namho Chung; Juyeon Ham;
Open Access
  • Published: 01 Nov 2017 Journal: Sustainability, volume 9, page 2,041 (eissn: 2071-1050, Copyright policy)
  • Publisher: MDPI AG
Abstract
Under the paradigm shift toward smart tourism, the exhibition industry is making efforts to introduce innovative technologies that can provide more diverse and valuable experiences to attendees. However, various new information technologies have failed in a market in practice due to the user’s resistance against it. Since innovative technology, such as booth recommender systems (BRS), is changing, creating uncertainty among consumers, consumer’s resistance to innovative technology can be considered a normal reaction. Therefore, it is important for a company to understand the psychological aspect of the consumer’s resistance and make measures to overcome the resi...
Subjects
free text keywords: Recommender system, Marketing, Economics, Exhibition, Technical support, Information technology, business.industry, business, Sustainable tourism, Technology acceptance model, Survey data collection, Status quo bias, innovative technology, recommender systems, perceived value, resistance, smart tourism, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350
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