Príncipe ou sapo? Comparando os estereótipos masculinos na publicidade televisiva brasileira e portuguesa.
- Publisher: Universidade da Beira Interior
- Journal: Estudos em Comunicação (issn: 1646-4974)
- Subject: Advertising | television | man | gender stereotyping | Communication. Mass media | P87-96
The article analyzes and compares the use of male stereotypes in television advertising and Brazilian Portuguese. For a long time, stereotypes of man dominating and winning have been designated as ideal standards for advertising, but in recent decades there has been a s... View more
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