Creating marketing strategies for higher education institutions

Article English OPEN
Lidia Białoń;
(2015)
  • Publisher: The Institute of Aviation
  • Journal: Marketing of Scientific and Research Organisations (issn: 2353-8503, eissn: 2353-8414)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.14611/minib.18.04.2015.13
  • Subject: marketing | marketing strategy for a higher education institution | minib | relationship marketing | spiritual marketing | transactional marketing | typology of marketing strategies | Social Sciences | H

The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactio... View more
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