The Rise of native advertising

Article English OPEN
Marius MANIC;
(2015)
  • Publisher: Transilvania University Press
  • Journal: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences (issn: 2065-2194, eissn: 2065-2194)
  • Publisher copyright policies & self-archiving
  • Subject: native | monetization | HB71-74 | Economics as a science | advertising | media | HB1-3840 | content | Economic theory. Demography
    acm: ComputingMilieux_MISCELLANEOUS

Native advertising is described both as a new way for promoters to engage audiences and as a new, clever, source of revenue for publishers and media agencies. The debates around its morality and the need for a wide accepted framework are often viewed as call... View more
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