Perspectives On Marketing And Organizational Advertising

Article English OPEN
Alina Tenescu;
(2016)
  • Publisher: Editura Sitech
  • Journal: Social Sciences and Education Research Review (issn: 2392-9863)
  • Publisher copyright policies & self-archiving
  • Subject: organizational advertising | organizational marketing | perspectives | practice | research | training | Education (General) | L7-991 | Social sciences (General) | H1-99

The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts
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