THE INFLUENCE OF CORPORATE IMAGE, SERVICE QUALITY, PERCEIVED VALUE TOWARD STUDENT SATISFACTION AND STUDENT LOYALTY

Article Indonesian OPEN
Gatri Lunarindiah;
(2018)
  • Publisher: Universitas Trisakti
  • Journal: Jurnal Manajemen dan Pemasaran Jasa (issn: 0216-3780, eissn: 2442-9732)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.25105/jmpj.v9i2.1460
  • Subject: perceived value | service quality | student satisfaction and student loyalty | HF5001-6182 | Business | corporate image
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

Student satisfaction and student loyalty are important factors in business education. This research was conducted with the goal to test and analyze the influence of corporate image, service quality and perceived value on student satisfaction and student loyalty. The obj... View more
Share - Bookmark