Promotional Strategy Impacts on Organizational Market Share and Profitability

Article English OPEN
Adesoga Dada Adefulu;
  • Publisher: Danubius University
  • Journal: Acta Universitatis Danubius: Oeconomica (issn: 2065-0175, eissn: 2067-340X)
  • Publisher copyright policies & self-archiving
  • Subject: market share; profitability; promotional strategy; soft drink companies | Business | HF5001-6182

The paper examined promotional strategy impacts on market share and profitability in Coca-Cola and 7up companies in Lagos State, Nigeria. Survey research method was adopted. The study population was the staff in marketing positions in the selected companies. Quest... View more
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