publication . Article . 2018

MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

N. Silitonga; T.Y.R. Syah; N. Erni;
Open Access English
  • Published: 30 Apr 2018 Journal: Russian Journal of Agricultural and Socio-Economic Sciences (issn: 2226-1184, Copyright policy)
  • Publisher: Russian Journal of Agricultural and Socio-Economic Sciences
Abstract
The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept, it requires the right marketing strategy to get into the target market. Therefore, the focus of this study is the marketing strategy to start up the business of eco-green i...
Subjects
free text keywords: Marketing, strategy, start-up business, animal farming, eco-green, Agriculture (General), S1-972, Marketing strategy, business.industry, business, Broiler, Agricultural science, Start up
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publication . Article . 2018

MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

N. Silitonga; T.Y.R. Syah; N. Erni;