Review and Support of the Relationship between Alliance Competence and Alliance Orientation

Article Spanish OPEN
Gonzalo R. Llanos-Herrera ; Nelson A. Andrade-Valbuena (2017)
  • Publisher: Universidad Pablo de Olavide
  • Journal: GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología (issn: 2255-5684, eissn: 2255-5684)
  • Subject: Alliances | Strategic Alliances | Alliance Orientation | Alliance Competence | Market Orientation | Senior Management Commitment | Management. Industrial management | HD28-70

This paper seeks to contribute to the understanding of the formation of strategic alliances among companies. Specifically, it seeks to understand the relationship between alliance competence (Lambe, Speakman & Hunt, 2002) and alliance orientation (Kandemir, Yaprak & Cav... View more
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