Review and Support of the Relationship between Alliance Competence and Alliance Orientation
Gonzalo R. Llanos-Herrera
Nelson A. Andrade-Valbuena
- Publisher: Universidad Pablo de Olavide
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
(issn: 2255-5684, eissn: 2255-5684)
Alliances | Strategic Alliances | Alliance Orientation | Alliance Competence | Market Orientation | Senior Management Commitment | Management. Industrial management | HD28-70
This paper seeks to contribute to the understanding of the formation of strategic alliances among companies. Specifically, it seeks to understand the relationship between alliance competence (Lambe, Speakman & Hunt, 2002) and alliance orientation (Kandemir, Yaprak & Cav...