Interdependence of an enterprise's marketing and financial strategies

Article English OPEN
Ivkov Danijela M.;
(2010)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: marketing | finance | strategy | efficiency | market share | profit | customer satisfaction | customer profitability | competitiveness | Marketing. Distribution of products | HF5410-5417.5

This paper deals with the mutual relation and inter-dependence of the marketing and financial strategies of an enterprise. The special focus is on the significance of the marketing strategy for the business success of an enterprise. The paper begins with description of ... View more
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