Sustainable Product Strategy in Apparel Industry with Consumer Behavior Consideration

Article English OPEN
Liu Yang; Shaozeng Dong;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su9060920
  • Subject: sustainability | social responsibility | market segmentation | consumer behavior | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

The article attempts to analyze sustainable product strategy in apparel industry specifically addressing a firm that is considering launching a sustainable product partly made from recycled materials. There are two types of consumers under consideration, environmentally... View more
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