Internet Advertising. Google AdWords versus Facebook Ads

Article English OPEN
Paul PAŞCU;
(2014)
  • Publisher: Stefan cel Mare University of Suceava
  • Journal: Journal of Applied Computer Science & Mathematics (issn: 2066-4273, eissn: 2066-3129)
  • Publisher copyright policies & self-archiving
  • Subject: Google AdWords | FacebookAds | CPC | Mathematics | QA1-939 | Electronic computers. Computer science | QA75.5-76.95

This article describes how to use the applications for Internet advertising, Google AdWords and Facebook Ads. Our attempt is to present the advantages and disadvantages of each of them, the costs and benefits, a useful aspect for companies that plan to start... View more
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