publication . Article . Other literature type . 2018
Brand community or electronic word-of-mouth: what’s the goal of company presence in social media?
Fernando José Barbin Laurindo; Michel Lens Seller;
Open Access Portuguese
- Published: 05 Feb 2018
- Publisher: Universidade Federal de São Carlos
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publication . Article . Other literature type . 2018
Brand community or electronic word-of-mouth: what’s the goal of company presence in social media?
Fernando José Barbin Laurindo; Michel Lens Seller;