The Fall and Rise of the Travel Agent

Article English OPEN
Steve Jermanok;
  • Publisher: School of Hospitality Administration
  • Journal: Boston Hospitality Review (issn: 2326-0351, eissn: 2326-0351)
  • Publisher copyright policies & self-archiving
  • Subject: travel agent | hotel | itinerary | OTA | planning | tourism | tourist | travel | vacation | marketing | trends | Social Sciences | H

In the age of online travel agencies, there are questions of whether personal travel agents remain relevant. This article argues that travel agents have never been more necessary because the proliferation of options is overwhelming for many consumers. Travel agents are ... View more
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