publication . Article . Other literature type . 2017

The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

Seo Kim; Jong Kim; Sang Park;
Open Access English
  • Published: 07 Dec 2017 Journal: Sustainability (issn: 2071-1050, Copyright policy)
  • Publisher: MDPI AG
Abstract
With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques. Survey data were collected from 307 individuals who have prior experiences on making a reservation using third-party online booking sites. Based upon our findings, we found that the perceived value, which was affected by both price and qua...
Subjects
free text keywords: intention to book, online hotel booking, perceived value, trust toward a third-party online booking sites, trust toward hotels, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350, Renewable Energy, Sustainability and the Environment, Geography, Planning and Development, Management, Monitoring, Policy and Law, Information technology, business.industry, business, Environmental resource management, Business operations, Survey data collection, Third party, Economics, Marketing, Reservation
Related Organizations
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publication . Article . Other literature type . 2017

The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

Seo Kim; Jong Kim; Sang Park;