The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

Article English OPEN
Seo Yeon Kim; Jong Uk Kim; Sang Cheol Park;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su9122262
  • Subject: intention to book | online hotel booking | perceived value | trust toward a third-party online booking sites | trust toward hotels | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model whi... View more
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