Consumers’ behaviour and motives for selection of dairy beverages in Kvarner region: a pilot study

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Greta Krešić; Zoran Herceg; Vesna Lelas; Anet Režek Jambrak;
(2010)

Since food choice is always a unique and personal experience, consumer behaviour is important for food manufacturers and marketers in term of product success. Due to the beneficial healthprotective effects of dairy beverages, this market segment is very innovative and f... View more
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