publication . Article . 2017

Factors Influencing Gen-Y Undergraduates’ Choice of Research Supervisor: A Case Study of a Malaysian Private University

Ali Shafiq; Anbareen Jan;
Open Access English
  • Published: 01 Dec 2017 Journal: Educational Process: International Journal (issn: 2147-0901, eissn: 2147-0901, Copyright policy)
  • Publisher: ÜNİVERSİTEPARK Limited
This paper explored what factors Gen-Y undergraduates deem important, and how they are ranked in selecting a research supervisor. Focus group was used at the first stage to elicit factors that were important to the respondents. The second step included ranking those factors through qualitative survey. The 12 identified factors ranked in descending order of importance are: Educational qualification, experience in the field, previous encounter with the supervisor, previous projects supervised by the supervisor, word-of-mouth related to the supervisor, referral by other faculty members, research methodology used by the supervisor, age, gender, nationality/ethnicity...
free text keywords: Education (General), Education, services marketing, research supervision, consumer decision making process, L7-991, millennials/Gen-Y, qualitative research, L
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