publication . Article . 1996

Promotional Tool of Marketing: An Islamic Perspective

Muhammad Anwar; Mohammad Saeed;
Open Access English
  • Published: 01 Dec 1996 Journal: Intellectual Discourse (issn: 0128-4878, eissn: 2289-5639, Copyright policy)
  • Publisher: IIUM Press, International Islamic University Malaysia
Abstract
<p><em>Promotional tools of marketing, (e.g., personal selling, advertising, sales promotion, public relations, promotional games as well as contests), play a key role in creating consumer awareness about the qualities of various products and services available on the market, and can go a long way in contributing to economic progress and social development. Muslim marketers have to be conscious of their position and role in managing marketing activities. The Qur'</em><em>a</em><em>nic view about man and his resources should be the basis for designing promotional tools and media strategies. The latter are meant to inculcate Islamic values, build the characters of...
Subjects
free text keywords: Philosophy. Psychology. Religion, B, Islam. Bahai Faith. Theosophy, etc., BP1-610
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