Promotional Tool of Marketing: An Islamic Perspective

Article English OPEN
Muhammad Anwar; Mohammad Saeed;
(1996)
  • Publisher: IIUM Press, International Islamic University Malaysia
  • Journal: Intellectual Discourse (issn: 0128-4878, eissn: 2289-5639)
  • Subject: Philosophy. Psychology. Religion | B | Islam. Bahai Faith. Theosophy, etc. | BP1-610

<p><em>Promotional tools of marketing, (e.g., personal selling, advertising, sales promotion, public relations, promotional games as well as contests), play a key role in creating consumer awareness about the qualities of various products and services available on the m... View more
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