publication . Article . Other literature type . 2018

How Business Idea Fit Affects Sustainability and Creates Opportunities for Value Co-Creation in Nascent Firms

Casali, Gian; Perano, Mirko; Moretta Tartaglione, Andrea; Zolin, Roxanne;
Open Access English
  • Published: 14 Jan 2018 Journal: Sustainability (issn: 2071-1050, Copyright policy)
  • Publisher: MDPI AG
A well-defined business idea is essential for nascent business sustainability in the future. The business idea must fit firm knowledge and resources to a profitable business opportunity. This work adopts the framework of value co-creation, strongly related to the service-dominant logic paradigm. We ask how does business idea fit affect new venture sustainability and create opportunities for value co-creation. We propose that a business idea that lacks fit is less sustainable, but it could create opportunities for value co-creation. This study develops and validates an empirically grounded taxonomy of business idea fit based on 729 Australian nascent firms using ...
free text keywords: business idea, nascent business sustainability, value co-creation, S-D logic, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350, Renewable Energy, Sustainability and the Environment, Geography, Planning and Development, Management, Monitoring, Policy and Law, Business opportunity, Co-creation, Environmental resource management, business.industry, business, Sustainability, Industrial organization, Economics, Profitability index, Ask price
89 references, page 1 of 6

1. Driver, M. An Interview with Micheal Porter: Social Entrepreneurship and the Transformation of Capitalism. Acad. Manag. Learn. Educ. 2012, 11, 421-431. [CrossRef]

2. Williamson, O. Corporate Governance. Yale Law J. 1984, 93, 1197-1230. [CrossRef]

3. Jensen, M.C. Non-rational behavior, value conflicts, stakeholder theory, and firm behavior. Bus. Ethics Q. 2008, 18, 167-171. [CrossRef]

4. Porter, M.E.; Kramer, M.R. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harv. Bus. Rev. 2006, 84, 78-92. [CrossRef] [PubMed]

5. Dawson, P.; Daniel, L. Understanding social innovation: A provisional framework. Int. J. Technol. Manag. 2010, 51, 9-21. [CrossRef]

6. Martins, T.C.M.; de Souza Bermejo, P.H. Open Social Innovation. In Handbook of Research on Democratic Strategies and Citizen-Centered E-Government Services; IGI Global: Hershey, PA, USA, 2015; pp. 144-163; ISBN 13: 9781466684683.

7. European Union. Social Innovation. 2015. Available online: innovation/policy/social_en (accessed on 12 October 2017).

8. Hopwood, B.; Mellor, M.; O'Brien, G. Sustainable Development: Mapping Different Approaches. Sustain. Dev. 2005, 13, 38-52. [CrossRef]

9. Elkington, J. Cannibals with Forks-The Triple Bottom Line of 21st Century Business; Capstone Publishing Ltd.: Oxford, UK, 1997.

10. Elkington, J. Governance for sustainability. Corp. Gov. 2006, 14, 522-529. [CrossRef]

11. Kuckerts, A.; Wagner, M. The influence of sustainability orientation on entrepreneurial intentions-Investigating the role of business experience. J. Bus. Ventur. 2010, 25, 524-539. [CrossRef]

12. Hawken, P. The Ecology of Commerce: A Declaration of Sustainability; Harper Business: New York, NY, USA, 1993.

13. Viederman, S. Public policy: Challenge to ecological economic. In Investing in Natural Capital: The Ecological Economics Approach to Sustainability; Jansson, A., Hammer, M., Folke, C., Costanza, R., Eds.; Island Press: Washington, DC, USA, 1994; pp. 467-478.

14. Davidsson, P. Researching Entrepreneurship; Springer: New York, NY, USA, 2004.

15. Witell, L.; Kristensson, P.; Gustafsson, A.; Löfgren, M. Idea generation: Customer co-creation versus traditional market research techniques. J. Serv. Manag. 2011, 22, 140-159. [CrossRef] [OpenAIRE]

89 references, page 1 of 6
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue