How Business Idea Fit Affects Sustainability and Creates Opportunities for Value Co-Creation in Nascent Firms

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Gian Luca Casali; Mirko Perano; Andrea Moretta Tartaglione; Roxanne Zolin;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Related identifiers: doi: 10.3390/su10010189
  • Subject: business idea | nascent business sustainability | value co-creation | S-D logic | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

A well-defined business idea is essential for nascent business sustainability in the future. The business idea must fit firm knowledge and resources to a profitable business opportunity. This work adopts the framework of value co-creation, strongly related to the servic... View more
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