Peru Brand: a Nation under Construction?

Article Spanish OPEN
Cuevas-Calderón, Elder; Universidad de Lima (Perú);
(2016)
  • Publisher: Universidad de Lima
  • Journal: Contratexto (issn: 1025-9945, eissn: 1993-4904)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.26439/contratexto2016.n025.653
  • Subject: Ciencias de la Comunicación | Marca país | Marca país; interculturalidad; Perú; poscolonialismo; nación; Country brand; interculturalism; Peru; postcolonialism; nation | nation | Communication. Mass media | H | Perú | Country brand | Peru | nación | interculturalidad | P87-96 | Social Sciences | poscolonialismo | nation-branding; pluricultural; Peru; postcolonialism; nation | interculturalism | postcolonialism

During the last decade Peru has experienced a euphoric rediscovery –pseudo revaluation as a country– due to its booming gastronomy, tourism and economic growth.In this context, the presentresearch uses semio-psychoanalytic and postcolonial theories to explain Peru’s soc... View more