Generation Y Online Buying Patterns

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Katija Vojvodić ; Matea Matić (2015)
  • Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
  • Journal: Tržište (issn: 0353-4790)
  • Subject: online buying behavior | buying patterns | electronic retailing | generation Y | Marketing. Distribution of products | HF5410-5417.5

The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order t... View more
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