publication . Article . 2004

Relationship between the international marketing research and the international marketing information system

Grubor Aleksandar;
Open Access English
  • Published: 01 Jan 2004 Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Abstract
Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing information system is distinguish in domestic than in the foreign expert literature.
Subjects
free text keywords: relationship, international marketing research, international marketing information system, Marketing. Distribution of products, HF5410-5417.5
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