Relationship between the international marketing research and the international marketing information system

Article English OPEN
Grubor Aleksandar (2004)
  • Publisher: Srpsko udruĹženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Subject: relationship | international marketing research | international marketing information system | Marketing. Distribution of products | HF5410-5417.5

Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing information system is distinguish in domestic than in the foreign expert literature.
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