Relationship between the international marketing research and the international marketing information system

Article English OPEN
Grubor Aleksandar;
(2004)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: relationship | international marketing research | international marketing information system | Marketing. Distribution of products | HF5410-5417.5

Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent pha... View more
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