The use of traditional versus e-marketing in SMEs in a developing country: A comparative analysis

Article English OPEN
Leanne L. Manley;
(2015)
  • Publisher: Publishing house "Virtus Interpress"
  • Journal: Journal of Governance and Regulation (issn: 2220-9352, eissn: 2306-6784)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.22495/jgr_v4_i4_c1_p7
  • Subject: Marketing | Traditional Marketing | E-Marketing | SMEs | Organizational behaviour, change and effectiveness. Corporate culture | HD58.7-58.95 | Finance | HG1-9999

The revolution of the internet has changed the way many organisations conduct business in today’s market environment, and has specifically changed in the way companies market products to consumers. E-marketing allows a marketer to not only reach a broader target market ... View more
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