The role of patron dining experience and emotions on relationship quality in chain restaurant industry

Article Catalan; Valencian OPEN
Ying Tuan Lo; Siti Rahmah Awang; Ahmad Jusoh; Khalil Md Nor; Khairiah Soehod;
(2018)
  • Publisher: Universitat Politècnica de Catalunya
  • Journal: Intangible Capital (issn: 2014-3214, eissn: 1697-9818)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3926/ic.1120
  • Subject: A | Patron Dining Experience (PDE) | Emotions | Loyalty | Relationship quality | :Economia i organització d'empreses [Àrees temàtiques de la UPC] | Consumer satisfaction | Restauració (Gastronomia) | Consumidors -- Satisfacció | Customer loyalty programs | Fidelització | Food service | relationship quality, patron dining experience (PDE), emotions, loyalty | General Works

P u r p o s e: This paper investigates the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. Design/methodology: Stratified random sampling method was used where questionnaires were distributed to the responden... View more
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