K-pop Reception and Participatory Fan Culture in Austria

Article English OPEN
Sang-Yeon Sung (2013)
  • Publisher: University of Hawaii Press
  • Journal: Cross-Currents: East Asian History and Culture Review (issn: 2158-9666, eissn: 2158-9674)
  • Subject: K-pop | participatory fan culture | social media | national image | globalization | “Gangnam Style | ” ethnography | Hallyu | History of Asia | DS1-937

K-pop’s popularity and its participatory fan culture have expanded beyond Asia and become significant in Europe in the past few years. After South Korean pop singer Psy’s “Gangnam Style” music video topped the Austrian chart in October 2012, the number and size of K-pop... View more
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