publication . Article . 2013

K-pop Reception and Participatory Fan Culture in Austria

Sang-Yeon Sung;
Open Access
  • Published: 01 Dec 2013
  • Publisher: eScholarship, University of California
  • Country: United States
Abstract
K-pop’s popularity and its participatory fan culture have expanded beyond Asia and become significant in Europe in the past few years. After South Korean pop singer Psy’s “Gangnam Style” music video topped the Austrian chart in October 2012, the number and size of K-pop events in Austria sharply increased, with fans organizing various participatory events, including K-pop auditions, dance festivals, club meetings, quiz competitions, dance workshops, and smaller fan-culture gatherings. In the private sector, longtime fans have transitioned from participants to providers, and in the public sector, from observers to sponsors. Through in-depth interviews with event ...
Subjects
free text keywords: K-pop, participatory fan culture, social media, national image, globalization, “Gangnam Style, ” ethnography, Hallyu, History of Asia, DS1-937
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publication . Article . 2013

K-pop Reception and Participatory Fan Culture in Austria

Sang-Yeon Sung;