Valuing Attributes of Fluid Milk in Laos

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Jae Won Lee; Taeyoon Kim; Viengsakoun Napasirth;
(2017)

This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products’ attributes and individual characteristics affect consumers’ preference for the milk and the hypothetical brand of Laos-Korea has a potential... View more
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