Franchising as an instrument of integration in higher education

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Halina Szulce; Ryszard Świekatowski;
(2014)
  • Publisher: Poznań School of Logistics
  • Journal: LogForum (issn: 1734-459X)
  • Publisher copyright policies & self-archiving
  • Subject: management | services | education | higher education | franchising systems | franchising | franchisors | franchisees | Marketing. Distribution of products | HF5410-5417.5

Background: It can be observed recently, that the sector of educational services is seen to have potential of changes in the system of the higher education. The problems of this area are more and more visible ones along with the growth of its competitiveness, which are ... View more
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