The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

Article English OPEN
Ag. Sunarno Handoyo;
(2015)
  • Publisher: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
  • Journal: Journal of Economics (issn: 2087-3735, eissn: 2088-785X)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.14414/jebav.v18i3.506
  • Subject: Marketing Innovation | Market Orientation | Social Capital | Competitive Advantage | and Marketing Performance | Business | HF5001-6182 | Economics as a science | HB71-74

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried ... View more
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