THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY

Article English OPEN
GHEORGHE ORZAN; OTILIA -ELENA PLATON; IRINA IOSUB; VALENTINA-DANIELA CONSTANTIN;
(2014)
  • Publisher: Academica Brâncuşi
  • Journal: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie (issn: 1844-7007, eissn: 1844-7007)
  • Publisher copyright policies & self-archiving
  • Subject: misleading advertising | comparative advertising | online advertising | protection of consumers’ rights | unfair commercial practices | Commercial geography. Economic geography | HF1021-1027 | Economics as a science | HB71-74

The development of the Internet as a new communication medium between companies and consumers has outlined in time a number of unique benefits for the marketing promotional strategy, but it also outlined several disadvantages often related to the violation of th... View more
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