publication . Article . 2014

THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY

GHEORGHE ORZAN; OTILIA -ELENA PLATON; IRINA IOSUB; VALENTINA-DANIELA CONSTANTIN;
Open Access
  • Published: 01 May 2014 Journal: Constatin Brancusi University of Targu Jiu Annals - Economy Series, volume 2, issue April, pages 13-22
Abstract
The development of the Internet as a new communication medium between companies and consumers has outlined in time a number of unique benefits for the marketing promotional strategy, but it also outlined several disadvantages often related to the violation of the consumers’ rights. Using online marketing techniques and instruments for promotion has entailed not only the need to adapt the companies’ messages to the Internet characteristics, but also the need to know, comply and enforce a legislative framework regarding both the regulation of the traders’ activity and the defense and guarantee of the consumers’ rights. This paper aims to analyze through an explora...
Subjects
free text keywords: misleading advertising, comparative advertising, online advertising, protection of consumers’ rights, unfair commercial practices., misleading advertising, comparative advertising, online advertising, protection of consumers’ rights, unfair commercial practices, Commercial geography. Economic geography, HF1021-1027, Economics as a science, HB71-74
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publication . Article . 2014

THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY

GHEORGHE ORZAN; OTILIA -ELENA PLATON; IRINA IOSUB; VALENTINA-DANIELA CONSTANTIN;