publication . Article . 2017

Heuristics Miner for E-Commerce Visitor Access Pattern Representation

Kartina Diah Kesuma Wardhani; Wawan Yunanto;
Open Access English
  • Published: 01 Jun 2017 Journal: Communications in Science and Technology (issn: 2502-9258, eissn: 2502-9266, Copyright policy)
  • Publisher: Komunitas Ilmuwan dan Profesional Muslim Indonesia
Abstract
E-commerce click stream data can form a certain pattern that describe visitor behavior while surfing the e-commerce website. This pattern can be used to initiate a design to determine alternative access sequence on the website. This research use heuristic miner algorithm to determine the pattern. σ-Algorithm and Genetic Mining are methods used for pattern recognition with frequent sequence item set approach. Heuristic Miner is an evolved form of those methods. σ-Algorithm assume that an activity in a website, that has been recorded in the data log, is a complete sequence from start to finish, without any tolerance to incomplete data or data with noise. On the ot...
Subjects
free text keywords: Heuristic Miner, Visitor Behavior, Access Pattern, Science (General), Q1-390, Social sciences (General), H1-99
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