Heuristics Miner for E-Commerce Visitor Access Pattern Representation

Article English OPEN
Kartina Diah Kesuma Wardhani; Wawan Yunanto;
(2017)
  • Publisher: Komunitas Ilmuwan dan Profesional Muslim Indonesia
  • Journal: Communications in Science and Technology (issn: 2502-9258, eissn: 2502-9266)
  • Related identifiers: doi: 10.21924/cst.2.1.2017.21
  • Subject: Heuristic Miner | Visitor Behavior | Access Pattern | Science (General) | Q1-390 | Social sciences (General) | H1-99

E-commerce click stream data can form a certain pattern that describe visitor behavior while surfing the e-commerce website. This pattern can be used to initiate a design to determine alternative access sequence on the website. This research use heuristic miner algorith... View more
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