publication . Article . 2012

Intensity of rivalry among existing competitors in the wine-making branch

Helena Hejmalová; Radka Šperková;
Open Access English
  • Published: 01 Jan 2012 Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (issn: 1211-8516, eissn: 2464-8310, Copyright policy)
  • Publisher: Mendel University Press
<jats:p>The analysis of the rivalry among existing competitors in the wine-making branch is the aim of this paper. On the whole, the rivalry among existing companies in the wine-making branch may be described as intensive. When evaluating the level of intensity of rivalry among existing businesses in the branch, it is necessary to take into consideration their size and market share. Among first ten most significant companies on the market (84% market share) there is intensive competing. Individual companies use all their tangible and intangible means in order to extend their share and attract new clients. The aim of this competing is to strengthen the clients’ t...
free text keywords: existing competitors, wine-making branch, Porter’s five force model, branch growth, differentiation, Agriculture, S, Biology (General), QH301-705.5, General Agricultural and Biological Sciences, Engineering, business.industry, business, Rivalry, Industrial organization, Competitor analysis, Negotiation, media_common.quotation_subject, media_common, Economies of scale, Advertising, Wine, Market share
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