publication . Article . 2017

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Pletcher, Gary; Zehner II, William Bradley;
Open Access English
  • Published: 01 Sep 2017 Journal: Marketing of Scientific and Research Organisations (issn: 2353-8503, eissn: 2353-8414, Copyright policy)
  • Publisher: The Institute of Aviation
This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.
free text keywords: commercialization, innovation, market assessment, marketing, minib, Quicklook, research, technology, wealth creation, Social Sciences, H

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