Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

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Pletcher, Gary; Zehner II, William Bradley;
(2017)

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook meth... View more
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