publication . Article . 2004

Phases definition in marketing export process

Rajković Dragan; Kokić Miljko;
Open Access English
  • Published: 01 Jan 2004 Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Abstract
The result of export marketing process depends on its five phases. The first phase-revision of export capacities, inner view on advantages and defects of company concerning export possibilities. The second phase-identification of export strategy market penetration. The forth phase-preparing for the marketing campaign (action). The fifth phase-carrying out the above mentioned activities. This study shows the structure and contents of the mentioned phases. At the end, export marketing analyzed DPV is given as the example.
Subjects
free text keywords: marketing, export, market, capacity, strategy, Marketing. Distribution of products, HF5410-5417.5
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