Phases definition in marketing export process

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Rajković Dragan; Kokić Miljko;
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: marketing | export | market | capacity | strategy | Marketing. Distribution of products | HF5410-5417.5

The result of export marketing process depends on its five phases. The first phase-revision of export capacities, inner view on advantages and defects of company concerning export possibilities. The second phase-identification of export strategy market penetration. The ... View more
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