publication . Article . 2018

role of mass media in changing the attitude level of farmers towards organic farming in the western zone of tamil nadu

Sivaraj Paramasivam; H Philip;
Open Access
  • Published: 01 May 2018 Journal: JOURNAL OF EXTENSION EDUCATION, volume 29, page 5,880 (issn: 0971-3123, eissn: 2456-1282, Copyright policy)
  • Publisher: Extension Education Society
Abstract
The study aims to assess the role of mass media in changing the attitude level of farmers  on organic farming. A sample of 180 certified organic farmers was selected from the districts  of Coimbatore, Erode and Tiruppur, Tamil Nadu. Majority of the respondents in the study  area had medium level of mass media exposure. Findings revealed that majority of the  certified organic farmers was found to possess moderately favourable attitude towards  organic farming, followed by highly favourable attitude towards organic farming. Different  media were sought by the respondents for getting information on organic cultivation aspects.  Even though most of the respondents ...
Subjects
free text keywords: Agricultural information, Mass media, business.industry, business, Tamil, language.human_language, language, Information and Communications Technology, Organic farming, Limiting, Certification, Agricultural science, Agriculture, Economics, Pedagogy, Attitude, Organic farmers, Special aspects of education, LC8-6691
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publication . Article . 2018

role of mass media in changing the attitude level of farmers towards organic farming in the western zone of tamil nadu

Sivaraj Paramasivam; H Philip;